Articles & Tips - Tradeshow Tips

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10 Tips to a better trade show

  1. Open booth - don’t block in your booth (no tables or displays between you and the show visitors).
  2. No fish bowl - attendance records are available from the show management staff
  3. Create a question form - instead of just collecting cards - that will qualify booth visitors. They can fill it out before receiving the giveaway.
  4. Make booth personnel easy to identify Obvious methods are booth-wear, blinking pins, buttons and other methods.  There is nothing more frustrating then not getting help at a show.
  5. Create a crowd.  People attract people  "There must be something good there: everyone’s lined up; look at the crowd."
  6. Be interactive with an appropriate giveaway. Your show cost's roi can be greatly increased or decreased by this, just one factor is the give-away's staying power.  Often this will be the lowest cost method to keep your name or message in front of your target audience for years.
  7. Communicate one clear message - with booth decoration.  What do you have that will benefit the show attendee?
  8. Use follow up forms
  9. Strategize before start of trade show and after the show - Pre show plan before and after show – open channels of feedback and tweak & quantify results
  10. Make your booth sexy - get noticed, don't be boring.

Make it fun...  add the sizzle!

 

 

 


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