To get your organization noticed, plan some sort of media release every 6-8 weeks.

A release will work better than a personal letter.

Print media responds best to a release

   - Use current media release format.

    - Always try your release out on local media before the national level

    - Be sensitive to media deadlines, always ask if it s a good time to call etc.

TV and radio like interview alerts instead of news releases.

   -  Design a news story with a how to spin.

Examples would be How to get rich on internet domains. Or "Can you really buy a hotel for a nothing down"

    - Include info about "who" they can interview, and what they can film!

    - Give them a story, don't just use them to sell something.

Who do you approach?

Send a well written press release to the news director –

If you can’t get name just video tape the show , then replay the credits.

Some libraries could have media such as The Broadcast Media Directory (remember all

directories have about a six month to one year lag time.

The front of your TV Guide will give you a list of television shows.

Study the media and go for the appropriate one.

For business aspect, try a success magazine

For product story WSJ or business sections

If a producer calls, expect questions.

The first call is really an "audition"!!!

Know your subject –

    Sound like an exciting interview guest.

    Volunteer some sample questions.

   Exactly what makes you an expert on this topic?

   What you can bring to their show (panel guests, etc ).

    What is the news in your story

A press kit should include

overview (one or two pages) of your service and credentials.

black and white photo of yourself (head and shoulders),

          back up materials, existing press clips about your service,

company's background and other good things like quotes.

appropriate time to be utilized is on first contact with a reporter or editor.

Free publicity ideas

Find a hook.

    - a news angle or "peg" - what is the news in you?

    - a humorous spin - .(if funny morning radio will love it).

   - offering yourself as an expert to your local media, if you are an expert.                             

            a - Reporters  and editors keep information and phone numbers on file for when they're doing articles on specific topics and need experts)

  b -  Watch the news. When there are questions in the press about new regulations that you know something about or have an opinion on, give the reporter a call, you might see yourself in print the next day.

   - How to solve a ______ problem." 

Offer information such as  free 10 tips to -------------.(great way to get on radio without paying)

Create a publicity stunt, using your products!!!!

Subjects of news can be new hire, promotion, quarterly sales figures, sales records broken, being named to an industry/association board, etc

Identify or describing a trend.

Write on a topic in a  trade publication and get it published (usually around 750-1500 words).